The return of travel meant the return of one of hospitality’s most beloved offerings – hotel breakfast. Today, as the summer travel season kicks off, Holiday Inn Express, part of IHG Hotels & Resorts, reminds travelers from the United States and Canada that when it comes to a small – hot, fresh, free breakfast, no one does it better.
The world’s largest hotel brand is highlighting its Express Start breakfast until July 15 with a new marketing campaigncreated by ad agency Dagger, and released on streaming platforms like Amazon and Roku, social media channels like Instagram and Tik Tok, and in theaters ahead of summer blockbusters.
IHG Hotels & Resorts has worked hard and quickly to bring breakfast back safely. The company also took into account what consumers wanted with the return of breakfast and conducted tests in select hotels between November 2020 and March 2021. Guests were not only eager to resume a breakfast buffet, but were expressed a desire for more variety. So, in addition to classic favorites like pancakes, cinnamon rolls, eggs, bacon and cereal, healthier options like Chobani yogurt and oatmeal with toppings have been added to menus.
Stephanie Atiase, vice president, IHG Hotels & Resorts and global brand manager for Holiday Inn Express, said“The breakfast break was just that – a break. plays a vital role in the Holiday Inn Express experience, and we’re proud that our Express Start breakfast consistently receives such high guest satisfaction scores.Because our hotels successfully deliver breakfast daily, we have invested in a media campaign in the US and Canada that we share across multiple channels, celebrating the great breakfast combinations our customers love.
Since its launch more than 30 years ago, the promise of a free, hot, fresh breakfast has been a part of every Holiday Inn Express around the world. And as the brand grew, so did the menus, varying from region to region and including flavors from the surrounding community (such as chilaquiles served at properties in Mexico and dumplings served in China) . In hotels across the United States, the brand’s one-touch pancake maker is hugely popular (especially with kids!) and is available at more than 2,300 locations.
There are more than 3,000 Holiday Inn Express hotels worldwide and nearly 650 properties scheduled to open in the coming years. Holiday Inn Express is in some of the busiest locations in the world and with its Express Start breakfast, it gives busy guests a satisfying start to the day.
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