Holiday Inn Club Vacations Incorporated has acquired 16 acres of undeveloped property on the south end of Myrtle Beach from Myrtle Beach Farms Company Inc., and plans to build a resort on an 11-acre beachfront portion of the property, according to a statement from the company.
The new complex is expected to open in 2024.
The beachfront property is located opposite Holiday Inn Club Vacations South Beach Resort at 3020 Owners Club Court, next to Crown Reef Beach Resort, DoubleTree Resort by Hilton and Damon’s Restaurant near Springmaid Pier.
A development proposal submitted to the City of Myrtle Beach in early 2020 listed the beachfront resort at 3001 S. Ocean Blvd.
Once the first phase of development is complete, the new resort will feature 152 one-, two-, three- and four-bedroom villas ranging in size from 746 to nearly 1,900 square feet. All villas will include patios and offer ocean views. A portion of the villas will be designated for Signature Collection, the company’s luxury product, the company said.
In addition to direct beach access, the resort will offer guests a host of amenities including a beachside activity lawn, tiered pool, fire pit with seating, hot tubs poolside, private cabanas, fitness center, Grab ‘n Go Market with cafe, indoor and outdoor restaurants, poolside bar, indoor and outdoor activity centers, covered parking and an exclusive Signature Collection lounge.
Holiday Inn Club Vacations is an Orlando, Florida-based resort, real estate and travel company founded in 1982 that includes 28 resorts, 7,900 villas in 14 US states and more than 365,000 timeshare owners.
“We’ve seen how much families love Myrtle Beach because our South Beach Resort has been one of the most popular properties in the network for more than 10 years,” said Tom Nelson, general manager of Holiday Inn Club Vacations. Embedded, in the version. “Our team’s familiarity with the destination, coupled with the creative freedom to build from scratch, means we have a great opportunity to create a truly unique resort.”