This winter, Holiday Inn Express is launching a new campaign that celebrates life’s big and small moments and the return to live events, in partnership with Bauer Media’s key events in Manchester, Birmingham and London. By rewarding audiences with tickets to shows and accommodations at their hotels, the campaign is all about helping guests create memories with friends and family in person.
As part of the campaign, the IHG Hotels & Resorts chain will first partner with the Hits Radio Network, sponsoring Hits Live Manchester at the AO Arena on the 11the November and Free live radio hits from Birmingham at the Resorts World Arena on the 12e November. This will then be followed by several events at the London Palladium, as Holiday Inn Express will be sponsoring Planet Rock Presents: Led Zeppelin Symphonic (24e November), The magic of Christmas (26e November), Scala Radio live (27e November) and Absolute Radio Live (27e November), all in the iconic central London location. As main sponsor, in addition to distributing live tickets, the Holiday Inn Express brand will be present on all events and ticketing pages. Branded wrap-up videos of the events will also be released and shared on social media.
Presenters from Hits Radio, Magic Radio, Scala Radio, Planet Rock and Absolute Radio will also promote the campaign on air through live reads and direct listeners to a co-branded page online. , where they can win the last remaining tickets to all six of the sponsored live events or a trip with friends to LIFE’s other big events.
Matt Batchelor, Group Commercial Director, Bauer Media Advertising said, “Live events and accommodation go hand in hand, so it’s fantastic to partner with Holiday Inn Express for six of our upcoming events this winter. We’ve been able to integrate Holiday Inn Express seamlessly and authentically into all events, bringing the brand directly to thousands of music lovers across the country and creating an impact in person, online and at home. antenna.
Stephanie Atiase, Vice President Global Essentials Collection Brands – Holiday Inn Express, shared: “Whether our clients are traveling to London to see a show at the Palladium, traveling to Manchester for a graduation or Birmingham to celebrate a 40e, Holiday Inn Express is here to make special memories possible. Partnering with Bauer Media through their iconic radio brands and events will allow us to reward some lucky audiences and be prominent when audiences are looking for a place to stay.
The campaign was sponsored by Sharing of spirit and runs until December 11, 2022.
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For more press information, please contact:
Odelia Yu – Marketing Communications Manager, Bauer Media
Email: [email protected] M: 07718124791
About Bauer Media UK:
Bauer Media UK reaches over 25 million UK consumers through a portfolio of world-class multi-platform media and entertainment brands including heat, KISS, Grazia, Empire, Magic, Absolute Radio and Hits Radio Brand Network. These brands provide business partners with access to highly engaged audiences, with creative solutions based on insight and instinct. Bauer Media UK is part of Bauer Media Group, one of the world’s largest private media companies with media assets around the world.
About Holiday Inn Express:
For travelers on the go, Holiday Inn Express delivers more where it matters most – a good night’s sleep with its Restful Recharge program, focused service from genuine people, and the Express Start breakfast included in the rate, all designed to helping clients feel more than ready for their day. As the fastest growing brand for IHG Hotels & Resorts, Holiday Inn Express aims to enable real, human connections for guests by delivering a simple and smart travel experience. For more information, visit www.holidayinnexpress.comand log on to Facebook, Twitterand instagram.