Holiday Valley Announces New Chief Marketing Officer | Cattaraugus County


ELLICOTTVILLE – Holiday Valley President Dennis Eshbaugh is pleased to announce the hiring of Dash Hegeman as the resort’s new chief marketing officer.

Hegeman will succeed chief marketing officer Jane Eshbaugh when she retires after 41 years at Holiday Valley.

“We are thrilled to bring new talent to the Holiday Valley promotion,” said Dennis Eshbaugh. “Dash has a wealth of experience in the field and will bring many new ideas to the station’s marketing.”

Hegeman grew up in the western New York area, learned to ski at a young age, and taught snowboarding at Holiday Valley. He was marketing director at HoliMont, then moved west to join the Taos Ski Valley marketing team. In 2019, he was promoted to Marketing Director at Taos.

Hegeman returned to Western New York in 2020 and worked as Holiday Valley‘s social media manager for the 2021-22 season. In addition to his marketing background, he is a trained photographer and writer, earned his Level II certification from the American Association of Snowboard Instructors, and is an avid mountain biker.

Hegeman expressed his passion for the ski and outdoor industry and his excitement to join the Holiday Valley team to help build on the resorts already impressive reputation. He will take up his post as marketing director at the beginning of April.

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