IHG to open its fifth Holiday Inn Express in Singapore


Images © IHG Hotels & Resorts

Holiday Inn Express & Suites Singapore Novena will bring IHG’s national portfolio to 14 hotels across seven brands.

The new hotel will open after the renovation and renaming of the former Quality Hotel Marlow in the city’s Novena area.

Brand Growth

IHG Hotels & Resorts has partnered with Marlow Hotels & Resorts to open Holiday Inn Express & Suites Singapore Novena in 2023 after a transformation of the existing property. When it opens, this hotel will join four other Holiday Inn Express properties in Singapore.

The former Quality Hotel Marlow, currently closed, will undergo a complete refurbishment this year to bring the brand’s experience to the hotel.

Serena LimVice President of South East Asia and Korea Development for IHG, said, “It is fantastic to work with Marlow Hotels & Resorts on our second property together and we thank them for their continued confidence in IHG.

“We are accelerating our growth in Singapore, having opened Holiday Inn Singapore Little India and voco Orchard Singapore last year. This agreement brings us to 14 hotels in the country, covering a broad portfolio of brands that appeal to all types of travellers.

“This is another great example of owners’ appetite to join the IHG family as the strength, resilience and appeal of our brands continue to shine as the industry recovers from the pandemic.”

“The Holiday Inn Express brand celebrated its 30th anniversary last year and represents more than a third of IHG’s global pipeline. Its simple and smart travel experience provides an avenue for that warm in-person connection that has been so missed over the past two years. We look forward to increasing the presence of his brand in all of our markets in the region. »

The brand experience

When it opens, the hotel will accommodate its guests in 231 rooms, including 34 suites designed for families and other groups as well as for extended stays.

This accommodation will be joined by facilities such as the Express Café & Bar, which will be the first integrated lobby and dining and beverage experience of its kind in the region, as well as a gym, swimming pool, laundry self-service and more than 500 m² of meeting space.

Signature brand perks must then include free Express Start breakfast, unlimited Wi-Fi, and the in-room Express Restful Recharge zone offering power showers, blackout blinds, and high-quality bedding with a choice. of pillows.

Commenting on the plans, a spokesperson for Marlow Hotels & Resorts said: “We made the decision to convert and upgrade our hotel to Holiday Inn Express & Suites Singapore Novena because we believe the brand positioning of offering simple and smart travel is ideal to meet the evolution. needs of our customers.

“As borders reopen, we know travelers will be looking for comfortable, hassle-free stays. The brand’s “rest-and-go” concept is perfect for the Novena area, a shopping and medical center that also houses historic sites and local restaurants, and will appeal to business, medical and leisure travelers in the surroundings.

“We have a strong relationship with IHG through a successful partnership in Australia, and we are confident that our new hotel will benefit from the global appeal of the Holiday Inn Express brand and the power of the IHG system and its loyalty program. “

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