Toys R Us returns to Syracuse, more locations this holiday season


Toys R Us is returning to Syracuse – and other locations – this holiday season.

Macy’s announced Monday that Toys “R” Us pop-up stores will open in all Macy’s department stores across the United States by fall as part of a partnership with the beloved toy brand’s parent company, WHPGlobal. This includes Macy’s locations in upstate New York, such as Destiny USA in Syracuse; Eastview Mall and Greece Ridge Center near Rochester; Colonie Center and Crossgates Mall near Albany; Walden Galleria and Boulevard Mall near Buffalo; and the Poughkeepsie Galleria in the Hudson Valley.

Toys R Us in-store stores will begin rolling out later this month and open in all stores by October 15 for the Christmas shopping spree. Macy’s announces it will host nine days of in-store events from October 15-23, including family activities and daily giveaways from brands like Barbie, LEGO and more.

“Macy’s is looking forward to bringing the Toys ‘R’ Us experience to life in our stores,” said Nata Dvir, Macy’s Director of Merchandising. “We hope Toys ‘R’ Us children of all ages will discover the joy of exploration and play in our stores and that families will create special memories together. Customer response to our partnership with Toys ‘R’ Us has been incredible and our toy business has grown tremendously.

NBC reports that Toys R Us locations will range from 1,000 square feet to 10,000 square feet, with a variety of merchandise and even a life-size Geoffrey the Giraffe sitting on a bench that families can take pictures with.

The return of Where A Kid Can Be A Kid comes after Toys R Us closed its last US locations in 2021, following a comeback attempt under Tru Kids Incorporated, which acquired the brand during its liquidation from bankruptcy in 2017. Toys R Us closed its last location in the Syracuse area in 2018 when the store near the Great Northern Mall in Clay closed after 30 years in business.

Macy’s first announced its partnership with Toys R Us last year, hoping to capitalize on the toy industry, which is expected to grow 4% from 2020-2025. higher margin.

According to CNN, Macy’s said in its first-quarter earnings report that its toy sales were 15 times higher than in the comparable period before the partnership.

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