WB Holiday Inn rebrands and renovates: New restaurants, cafe, taproom

Solstice is a new American Coastal cuisine restaurant inside Lumina on Wrightsville Beach, a Holiday Inn Resort. (Courtesy picture)

WRIGHTSVILLE BEACH – Two years after OTO Development purchased the Holiday Inn Resort in Wrightsville, it debuts with a new look and a new name.

The Spartanburg, SC developer has announced that the hotel, which opened in 1999, will mirror what was the island’s former icon: the Lumina Pavilion.

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The new Lumina on Wrightsville Beach, a Holiday Inn Resort is unveiled as a tribute to the historic lodge built in 1905 and owned by Hugh MacRae.

“This resort is designed to find the spirit,” said Corry Oakes, CEO of OTO Development – “a space lit by camaraderie and the bright promise of food, fun and camaraderie.”

The pavilion once housed a dance hall, bowling alley, cinema and boardwalk, and was home to big names like Cab Calloway and Louis Armstrong. It also included public transit (something Wrightsville Beach currently lacks), as a trolley connected the mainland to the island.

“Built by a pioneering utility company at the last stop of its electric streetcar line, this three-story structure literally glowed with more than a thousand incandescent bulbs,” a press release from OTO Development described to about the pavilion.

The Lumina Resort at Holiday Inn is seven stories high and has 184 rooms and suites. Some rooms have been redesigned to better suit families, with the inclusion of bunk beds, and each room has been fitted with lockers to store beach gear.

The beachfront property includes easy access to the Atlantic Ocean and also features three swimming pools and two hot tubs. In addition to the outdoor recreation areas, there is a new hammock garden and event lawn.

A living room with fireplace is also part of the new renovation. (Courtesy picture)

The lobby – including a fireplace lounge – event space and guest rooms were renovated by design firm DLR Group and built by The Allied Group. Improvements have also been made to the hotel’s HVAC and mechanical systems.

“This property makes the most of its ideal location on the sand,” Oakes said in a statement. “The seascape plays a central role in the overall design scheme. Most rooms offer ocean or bay views.

Meeting spaces and the fitness center have waterfront views, as do the restaurants inside the hotel. There are two restaurants, a café and a bar which will open soon.

The Solstice Oceanfront Kitchen + Cocktails will focus on fine American coastal cuisine and signature drinks. His menu includes breakfast, lunch and dinner. Items featured are a quinoa egg veggie bowl, turkey club, shrimp tacos, and a variety of seafood – crab cakes, mussels, shrimp, and grits.

An extensive cocktail list serves carefully crafted libations, wine, and beer. Prices range from $12 to $38.

The laid-back Surfside Beach Bar & Grille will offer lighter bites and tropical-themed drinks; Longboard Coffee + Market will be serving java drinks and quick grab-and-go items and souvenirs. The sports-themed tavern will open in the future.

“We designed Lumina so that even if you never leave the resort, you’ll still have an amazing vacation,” Oakes said in the release. “And you definitely don’t have to go anywhere else to enjoy the best food on the beach.”

The renovated rooms at Lumina on Wrightville Beach include family rooms, some of which include bunk beds. Above is a king suite. (Courtesy picture)

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